The North · Sales Knowledge Center

Learning Paths

Technical Foundations Track

Clients will use technical language. This track makes sure you understand what they mean, can ask smart follow-up questions, and never have to pretend you know something you don't.

~2 hours
8 modules
0 of 8 modules complete0%

~2h 40m remaining

  1. Module 01
    30 min

    The Technical Glossary

    After this module: You'll know what every common technical term means in plain English.

  2. Module 02
    20 min
    Soft lock

    How CRMs Actually Work

    After this module: You'll understand what a CRM does, why they break, and what makes one trustworthy.

    This builds on "The Technical Glossary" — we recommend completing that first.

  3. Module 03
    20 min
    Soft lock

    What Attribution Really Means

    After this module: You'll understand what attribution is, why iOS 14+ broke it for most clients, and how to explain it simply.

    This builds on "How CRMs Actually Work" — we recommend completing that first.

  4. Module 04
    15 min
    Soft lock

    Automation vs. Integration vs. Workflow

    After this module: You'll be able to explain the difference between these three concepts without confusing clients.

    This builds on "What Attribution Really Means" — we recommend completing that first.

  5. Module 05
    20 min
    Soft lock

    What a Tech Stack Is

    After this module: You'll understand what a tech stack is, what technical debt looks like, and what questions to ask about it.

    This builds on "Automation vs. Integration vs. Workflow" — we recommend completing that first.

  6. Module 06
    15 min
    Soft lock

    How to Talk to a CTO

    After this module: You'll know what a CTO cares about, fears, and what language to use with them.

    This builds on "What a Tech Stack Is" — we recommend completing that first.

  7. Module 07
    15 min
    Soft lock

    How to Talk to a RevOps Lead

    After this module: You'll understand what RevOps is and how to have a credible conversation with someone in that role.

    This builds on "How to Talk to a CTO" — we recommend completing that first.

  8. Module 08
    25 min
    Soft lock

    Technical Scenarios

    After this module: You'll practice identifying the right technical solution in a real scenario.

    This builds on "How to Talk to a RevOps Lead" — we recommend completing that first.