Stakeholder
RevOps Lead
Priorities
- Data integrity
- Funnel reporting accuracy
- Tool consolidation
- Process standardization
- Building systems the whole revenue team can rely on
Fears
- Disconnected systems that make reporting impossible
- Building attribution on bad data
- Owning systems that are too complex to maintain
- Projects that create more technical debt
KPIs
- Data quality scores
- Report accuracy / reconciliation gap
- Tool consolidation count
- Time-to-build new reports
- Cross-team adoption rates
Buying motivators
- Shared language around data architecture
- Asking smart questions about their current stack and where data breaks down
- Demonstrating you'll build something they can actually maintain and extend
Common objections
- I need to see exactly how this integrates
- Who maintains this after handoff?
- How does this affect our existing reporting?
Language to use
- Single source of truth
- Closed-loop reporting
- Data hygiene
- Lifecycle stage definitions
- Process standardization
Language to avoid
- Vague references to 'best practices'
- Promises of magic dashboards without process work behind them
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