The North · Sales Knowledge Center

Stakeholder

Operations Manager

Priorities
  • Process repeatability
  • Team capacity
  • Reducing manual work
  • Consistent execution without constant heroics
Fears
  • Building something that only they understand
  • Automation that breaks and no one can fix
  • Being held accountable for a system they didn't design
KPIs
  • Process completion rate
  • Manual hours saved per week
  • Error rate per process
  • Cross-trained team members per workflow
Buying motivators
  • Simple, well-documented systems
  • Training and handoff built into the engagement
  • Showing you'll build for their team's skill level, not for the most sophisticated possible user
Common objections
  • I'm the one who'll have to maintain this
  • My team isn't technical enough for that
  • We've been burned by automation before
Language to use
  • Documented process
  • Trained backup
  • Simple to maintain
  • Doesn't require code
  • Editable by my team
Language to avoid
  • Custom-engineered solutions only one person can support
  • Buzzwords without operational meaning
You are reading a detail page within Stakeholders. This page is part of Module 8 of 12 in the New Account Manager Track. Back to Stakeholders